One of my blog posts that drives traffic on a consistent basis is a post called Enabling Coupon Codes Using Gravity Forms. It shows up on the first page for Google searches like:
Adding coupon codes to Gravity Forms
How to add coupon codes to Gravity Forms
Add a coupon code on Gravity Forms
When I wrote that blog post, I had no intention of writing a post that would bring regular traffic like it does. I was just answering a question. I wanted to add a coupon code to a registration form I was creating that applied a discount to the total amount. And I wanted to use Gravity Forms to do it. I spent a few hours figuring out a solution, and when I finally solved it I shared the solution on my blog in case a few other people had the same question. Hopefully they would come across that post and it would save them a couple of hours. Based on the traffic and comments, I realize that it has helped more people than I thought it would. I’m happy hear that. Happy to hear that I’ve helped a few people.
Having a successful blog post that answers a question reminds me of an article I read recently called: A Revolutionary Marketing Strategy: Answer Customer’s Questions. (You can find a link to it on my “Great Links” page.) That article basically describes a guy who runs a company that sells outdoor fiberglass pools who writes blog posts to answer questions that people have. He’s upfront and happy to share pricing and competitor information. People love the posts and his business shows up high on search results for these types of questions. It all brings in more business.
I’d like to do more of the same. The tricky part is that the “How to add coupon codes to Gravity Forms” isn’t a question that my clients typically have. The type of people that are googling that question are usually “self help” type of people and are building a site on their own. So I’ve got to work on answering the questions that my potential clients have. My guess is that they have questions like:
- “Can I just build a WordPress site myself?”
- “How much does a WordPress website cost?”
- “How much does a logo cost?”
- “Should I write my own content for my site or have someone else do it?”
But I can’t very well guess can I? I need to figure out what their questions actually are. Maybe I could send an email out to my former clients and ask them what questions they have in the world of WordPress and Web Design, and answer those questions. But even then, those are questions from people who already have a working site and aren’t “potential clients”, they are “past/current clients”. So I need to find people that are “potential clients”.
Regardless of how I figure out the best questions to answer, I’m convinced that this is a great strategy. Be genuinely helpful and your efforts will pay off. You’ll get more traffic, more clients, more referrals, and more revenue.