I’m a big fan of creative advertising. Well, who isn’t? For example, take a look at this new ad by Samsung.
Not only was it most likely quite effective within the group of people that were there at the actual “event”, but it gets a lot of views on Youtube, lots of sharing via social media and advertising/marketing websites, and surely lots of cool local news coverage.
I’d love to come up with something like that for the startup that I’m currently working for.