I recently heard on the radio what I consider to be a pretty good sales pitch. It had this phrase:
“12 steps to double sales in 12 months!”
The purpose of the commercial was essentially to sell a program to help your business increase sales. It was that one phrase that stood out to me. I think its a great sales phrase because it does three things: Tells you how simple it is, how you will benefit, and how long it will take.
Sounds simple doesn’t it? Giving something so specific and giving a hard number to it allows me to wrap my head around it. I like that it has a clear number of steps. One could think: “Only 12 steps huh? . . . well if they have narrowed it down to just 12 things, they they must be effective things, and I can do 12 things.”
Who doesn’t want to double sales? That is a clear benefit. Plus, its not out of this world unrealistic. Sure, doubling sales is a big deal, but they didn’t say 10x sales or something like that. Doubling sounds big enough to pay attention to, but low enough to be believable.
Giving a time to it is good. Similar to the believability of the sales claim, it sounds long enough to be realistic. If they would have said “Double sales in 1 month!” I would have thought it was a scam or was basing their results off of deceptive statistics.
Of course, many companies are going to have increased sales in 12 months anyways. So the program may only need to have an effect of increasing sales by 60% while the company would have increased sales on their own by 40%. But at any rate, Its probably a helpful program.
The long and short of it is: I think companies of all shapes and sizes can learn from this sales pitch. Companies can not only improve their own sales numbers, but they can apply the concept to the purpose and direction of their companies and the message they are sending to customers. Customers want to know what it will do for them, and have clear terms on how the company is going to do that. And employees of companies need to know that too. Its nice to understand the direction of the company you are working for.
Come to think of it, I should apply this for my own company. Particularly – what message am I trying to get across to my potential customers? Is it clear? Do they see the value in it? Do they know I’m efficient in the time I spend working for them? I’ll work on that.